Etsy is such a complex platform that it is hard to explain how to successfully set up an Etsy shop in just one post, but I’m going to try.
1) First, you need to set up a shop. To do that, visit http://Etsy.com, click on SELL, and follow the instructions. Don’t leave your profile blank – create a profile that will stand out from the crowd. You will also need to create selling policies. Work on those whenever you get time – don’t get overwhelmed with it all – but don’t open your shop until they’re complete.
2) Next, you’ll need good products. Of course we all think our products are the best, but you need to get some unbiased opinions (no, Mom doesn’t count – neither does your husband or BFF!) before you invest a lot of time and money into setting up shop. Finding a few bloggers to do a review for you is a great way to get started. Sure, there’s a bit of investment up front, but it’s the best way to get honest feedback from people that you don’t know.
3) You have an account, and you have a great product. Now, work on stocking your shop. First, you need amazing pictures. Not just good, not just great, but amazing photographs. Do not skimp on the photos!! You are selling your items online. They cannot feel, smell, or handle the items like they could in a store so your photos need to sell your goods. You can search photography tips on the forums and get lots of great advice.
Item descriptions are almost as important as photos – not quite, but almost. Writing enticing item descriptions should be on the top of your “to do” list.
Four Keys to Success for New Sellers is a great article that you should take the time to read.
Not sure how to price your products?
Materials + Labor + Expenses + Profit = Wholesale x 2 = Retail
Etsy is a great platform to sell your handmade goods. It requires lots of time, research, and dedication. You will need to list new items in your shop at least once a day. If your items take weeks to create, this can be difficult. You can renew items instead of listing new ones, but you always want to have new things for potential customers to browse through. Once you get the hang of things, create a Treasury – when you feature other artist’s goods in your Treasuries, you will find the favor is often returned.
Good luck, and happy Etsying! Let us know if you use Etsy to Sell your Homemade Goods!
Make sure to Check out more Super Coupon Lady Saving Money Ideas!