How to Sell Things on Etsy

by Super Coupon Lady on June 18, 2012 · 8 comments


Etsy is such a complex platform that it is hard to explain how to successfully set up an Etsy shop in just one post, but I’m going to try. 🙂

1) First, you need to set up a shop. To do that, head over HERE click on SELL, and follow the instructions. Don’t leave your profile blank – create a profile that will stand out from the crowd. You will also need to create selling policies. Work on those whenever you get time – don’t get overwhelmed with it all – but don’t open your shop until they’re complete.

2) Next, you’ll need good products. Of course we all think our products are the best, but you need to get some unbiased opinions (no, Mom doesn’t count – neither does your husband or BFF!) before you invest a lot of time and money into setting up shop. Finding a few bloggers to do a review for you is a great way to get started. Sure, there’s a bit of investment up front, but it’s the best way to get honest feedback from people that you don’t know.

3) You have an account, and you have a great product. Now, work on stocking your shop. First, you need amazing pictures. Not just good, not just great, but amazing photographs. Do not skimp on the photos!! You are selling your items online. They cannot feel, smell, or handle the items like they could in a store so your photos need to sell your goods. You can search photography tips on the forums and get lots of great advice.

Item descriptions are almost as important as photos – not quite, but almost. Writing enticing item descriptions should be on the top of your “to do” list.

Four Keys to Success for New Sellers is a great article that you should take the time to read.

Not sure how to price your products?

Materials + Labor + Expenses + Profit = Wholesale x 2 = Retail

Before you open your shop, be sure to check out the DOs and DONTs of Etsy. And when you get some free time (ha! What’s that?), check out these inspiring stories of Getting Started on Etsy.

Etsy is a great platform to sell your handmade goods. It requires lots of time, research, and dedication. You will need to list new items in your shop at least once a day. If your items take weeks to create, this can be difficult. You can renew items instead of listing new ones, but you always want to have new things for potential customers to browse through. Once you get the hang of things, create a Treasury – when you feature other artist’s goods in your Treasuries, you will find the favor is often returned.

Good luck, and happy Etsying! Let us know if you use Etsy to Sell your Homemade Goods!

Make sure to Check out more Super Coupon Lady Saving Money Ideas!

{ 8 comments… read them below or add one }

Kristy June 18, 2012 at 2:34 pm

This is great! Thank you so much for explaining this all out – I get so overwhelmed by stuff like this, so it is nice to have a detailed instruction to help me get started!


Gina, book dragon June 19, 2012 at 1:12 am

Thank you!


Dolores Brister June 19, 2012 at 2:04 am

Your post is perfectly timed for me to share with a friend. She was asking me just last week how to set up a website to sell craft items. I’m sharing your link with her now. Thanks so much!


Jessica Cheney June 20, 2012 at 3:27 pm
Glaudius June 26, 2012 at 7:29 pm

I opened my shop on etsy not too long ago. Your blog is very helpful for the beginners.
I would add that there are so many reasons why one opens a shop on etsy. Do not be afraid if you are not at the point where you can turn up several items a day. It just means you will sell less and your shop will grow slower. Better try and fail than never try.
Pricing is a difficult subject. IMHO the formula given here is more like a guide for a medium price. If your item is hot, you may be able to sell for a lot more than that. If too many people are selling your item or you are new (inefficient) at your craft, chances are the formula is going to give you too high a price.
In any case jump in and try; it is fun.


Super Coupon Lady July 2, 2012 at 9:51 pm

Thank you so much Glaudius for your insight as an Etsy Shop owner. I can’t wait to check out your shop!


Karen March 13, 2013 at 12:18 pm

Super easy-to-follow guide for selling on Etsy! It’s certainly a big change for people used to the auction style of eBay, but it’s well worth it once you get it down. One of the greatest advantages is the lower fees.


Lauren Kury February 13, 2015 at 2:21 am

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